San Francisco, California–New Pinterest analytics and notifications have debuted on the image-centric sharing site. The visual pinboard platform is joining the ranks of Facebook and Twitter, giving companies who use the site to market their products, deeper understanding of how their campaigns are performing.
Until this time, Pinterest only gave businesses limited data about their activity; but now, the new dashboard features more robust data for desktop and mobile. That’s a big deal because 75 percent of all the site’s activity comes from mobile, according to TechCrunch.
Brands will enjoy more exposure with another feature, simply named “News.” When users log-on to the digital pinboard, they’ll see News on their dashboard, and can view activity of pinners and brands they follow on the site. This means if a a company creates a new board or pins an image, all users following that business will see it in their stream.
New Pinterest Analytics and Notifications
Both these tools clearly show that Pinterest is serious about helping businesses grow their brands using the platform. It also sends a signal that the social site is using these free tools to entice companies to invest in paid advertising. Current, the social network is testing Promoted Pins, but these are still not available to all users. After the testing ends, the visual sharing site will be in position to take market share from other entities, such as Google and Bing, as well as Facebook and Twitter, in pay-per-click dollars.
The ability for businesses to know which pins and boards are generating the most engagement can help companies learn what products consumers are willing to buy. Included in the analytics are users’ locations, languages, and genders. With such a treasure trove of information, brands will be able to better target their audiences.
For small businesses without a big marketing budget, these tools are quite useful, keeping their products in followers’ minds by being consistently active on the network.
Big, recognizable brands are already using Pinterest in their online and offline marketing campaigns. One such name is Target, which is quite active on the virtual pinboard and used the tagline, “As Seen on Pinterest” last holiday season in stores next to certain products.