Just when you thought Facebook couldn’t get any better, another cool feature awaits you. Now, you can record voice messages on the site, giving you the opportunity to develop relationships with customers and build your business at the same time.
The messages, which can be recorded from a smartphone or tablet, are 1 minute in length and done in an audio format. After a message is recorded, it can be shared with followers and friends for them to hear. And the process for creating a message couldn’t be simpler. All you have to do is follow these steps:
- Click on the message tab to open a new message through the app for Facebook Mobile or Facebook Messenger.
- Tap the microphone if your device is an iOS; if it’s an android, tap the paperclip and a new voice message will be opened.
- Once you have the new message open, record your message by touching the red button and continuing to hold it while you talk.
- After recording, remove your finger from the button and press done. This will send your recording.
- When your recipient gets the voice message, their message or chat window will show a playback box. All they have to do is press the arrow and they can hear your recording!
How Facebook Marketing Voice Messages Can Work for You
Now that you have a basic understanding of how to create voice messages on Facebook, it’s time to consider all the advantages they have to offer your business:
On Facebook, you can have up to 5,000 friends. So how can you continue to reach more people after you’ve gotten to this limit? One of the best things you can do is follow the people who are following you. Find out who’s following you by going to the “About” section on the left side of your Facebook profile page. In the box designated for friends, select “Followers.”
Return the favor by following the people who follow you, then express your gratitude towards them for following you by sending them a brief voice message. There’s nothing like saying thank you to make your followers feel appreciated, and this approach will go a long way in strengthening relationships. In addition to building relationships, this message can serve as a great tool for promoting your business: Map Business Online uses it to mention other platforms and social media sites where followers can find them.
If you get frequently asked questions from people, voice messages are an excellent way to give people the answers they’re seeking. With voice messages, you can effectively reach multiple people through just one message, allowing you to share important information and save time in the process.
Representation of Your Brand
Especially if you’re part of a large business, the majority of your fan base and most of your followers won’t get the chance to interact with you face to face. Having a CEO share a personal message is a great way to give people the interaction they crave, and in turn, they’re much more likely to think highly of you. Announcing free merchandise doesn’t hurt either.
Opportunities to Acknowledge Loyalty
If you want to keep customers coming back, it helps if you acknowledge their loyalty and thank them for choosing you. Do this by creating a voice message to announce exclusive discounts granted only to your most loyal customers. You can also create voice messages that give them the inside scoop on soon-to-be-released products. CJ Pony Parts uses the voice message to tell their “fans” when upcoming events are taking place, as well as sharing special coupon codes for specific items. Not only will this generate excitement among loyal fans, but it will also get them talking and recommending your business to others!
Success in marketing is all about being creative and staying on top of the latest trends. If you work in marketing and you’re seeking new ways to promote your business, Facebook voice messages are just the thing you need to try!