San Francisco, California–Social pinboard photo sharing site, Pinterest, bests Facebook in user satisfaction, a new study by the American Customer Satisfaction Index reveals. What’s more, not only does the digital pinner’s preference surpass the world’s largest social media site, it also outpaces business-networking site LinkedIn and the 140 character-limit microblog Twitter.
Overall, social media sites rank at the very bottom of user experience and customer service, even beating out airlines, cable providers, and internet service providers. “It is rare to see strong growth in an industry with such low customer satisfaction. However, several of the major players seem to have realized that their long-term prospects may be in jeopardy unless they do better,” states Claes Fornell, the ACSI chairman and founder.
Pinterest Customer Love Apparent
The study also finds that social giant Facebook improved its rating by 8 percent in user satisfaction with a score of 67 out of 100. However, that data was compiled before its infamous psychological experiment was uncovered. Likewise, business-centric site LinkedIn increased 8 percent, also to a score of 67 out of 100, which is its highest rating to-date. Twitter bested both with an increase of 6 percent for a score of 69 out of 100.
Pinterest, though, claimed the top spot with a score of 76 out of 100. By contrast, Wikipedia dropped in user satisfaction by 5 percent to a score of 74, while YouTube improved 3 percent for a score of 73. That figure was matched by three other well-trafficked sites: Instagram, Tumblr, and Reddit. Google Plus also beat-out its incumbents with a score of 71, but it did so after falling 9 percent from last year.
In search, Google captured the number one position, climbing 8 percent, up to a score of 83. The ACSI notes the reason for such a stellar performance is that the search giant has a “very loyal customer base” and that it has the distinct advantage of retaining the largest portion of search market share.