San Francisco, California–The social photo sharing site Pinterest has introduced its first advertising tool called “promoted pins“. The digital network is now testing its foray into becoming an actual business, but without collecting money.
The ad feature is much like those offered by Twitter and Facebook. Similar to promoted tweets and promoted pages, Pinterest will begin strategically placing chosen pins from “select businesses”, wrote Ben Silbermann, the social site’s CEO and Co-Founder in a blog post published on Thursday. This being yet another sign of social media sites becoming more alike one another.
Promoted Pins and Planning for the Future
Mr. Siblermann explains how he personally uses the photo sharing site in the announcement and states the company is planning for its own future. The new ads will appear using filters for certain keywords. For instance, if a user types a query in search of skirts, the social network will return results which include a retailer’s wool pencil skirt currently on sale. These promoted pins will be marked clearly, so users will instantly know if what they are seeing is an ad of sorts.
The twist is Pinterest isn’t collecting money for such promotions. Instead, the digital pinboard states that it is testing the feature. Though it won’t collect cash right away, it will collect feedback; said feedback will be used to decide on the viability of the promotions.
Recent Changes for Better UX
Last month, Pinterest introduced a new alert, informing users of price drops on products placed on the pinboard. Back in March of this year, the social image-centric site also introduced three new features which included close-up views and related search suggestions.
Depending on the source, Pinterest has between 46 and 70 million active users combining desktop and mobile interactions. The social pinboard is currently valued at $2.5 billion, according to Mashable, and is one of the fastest growing social networks on the internet.