Semantic SEO: Writing Better On-Page Content
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Semantic SEO sounds like esoteric, complicated, tech jargon, but its actually very simple. To make copy SEO semantic, one only needs to follow a few basic rules. It’s based on what’s known as latent semantic indexing SEO, or in lay terms, synonyms.
The good news is it doesn’t require in-depth, SEO semantic XHTML knowledge or even having to understand SEO semantic coding from a designer’s standpoint. And it’s not about keyword density.
Rather, it’s about understanding the evolution of the Internet and how new semantic web SEO will interact with search engines. Another way of wording it is, the web is changing and search engines prefer to rank sites which look, feel and read naturally.
On-Page Content
Because technological development is fluid, optimization is always changing. Fads and reliable techniques come and go. Currently, many sites rely on professional optimizing teams and use digital sharecropping in an effort to become visible in more search queries.
Keyphrases don’t have to be in their original form. We do a lot of synonym work so that we can find good pages that don’t happen to use the same words as the user typed. —Matt Cutts
But that again is changing. What is happening–and quite rapidly–is the way search engines rank. The algorithms have become so sophisticated, there’s no longer a need for repeating the same key phrase or even building links. In fact, the way to get more traffic has become about being original, informative and natural.
How to Write Semantic SEO
For those who’ve yet to hear about the next version of the Internet, it’s called the semantic web. A better description might be the “natural web”. And sites which utilize semantic SEO will climb higher in search queries.
The Internet of the past, where terms were repeated ad-nauseum is not only long gone, it’s heavily penalized. With it, other changes have come about. Here are the new ground rules of writing on-page copy that complies with semantic SEO:
- Forget about keyword density. Including the same key phrase throughout the copy is no longer necessary.
- Use latent semantic indexing smartly. When copy is written, it’s okay to use relevant search terms, but don’t overdo it.
- Write for people, not robots. Googlebot and Bingbot have gotten smart–don’t insult your readers in an effort to impress search engines.
- Concentrate on building your site, not expanding the value of others. It’s perfectly fine to use social media, just don’t depend on it.
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