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Stop Making these Online Marketing Mistakes


online marketing mistakesThere’s a lot that goes into online marketing, including: blogging, social media, content syndication, search engine marketing, infographics, videos, images, and more. That’s certainly not a short list and each takes time and careful attention to get it right and to make it worthwhile. 

It’s not easy to stand-out on the web, but, if you are in a niche, you do have an advantage. Regardless of your industry, your brand must be seen as trustworthy. That means providing the information being sought by consumers and doing so without a big sales pitch. Of course, the task is complicated by new search algorithms and signal tweaks–just keeping-up with those is difficult enough.

Online Marketing Mistakes to Avoid

What compounds the problems many businesses face is not being aware of when running afoul of good practices. Okay, so you  know your website needs to be fast and provide answers to the most frequently asked questions. You also know that it’s imperative to keep your blog updated, not only for search engine optimization purposes, but also to reassure visitors that you’re committed.

Consider how you are getting your message across. Is your blog full of big chunks of unwieldy text? Or are you writing snappy pieces with images, videos and audio to tell your story with personality, empathy and utility? Do you see your blog as merely a task? Or do you see it for what it is: an inherently rich opportunity to connect with customers in exciting and unprecedented ways? —

In addition to these, you know you’ve got to be active on social media and that syndicating content, or, offering content to publishers has real value. While this is true, it’s equally true you don’t get more from doing more. In fact, there are instances when doing more delivers a diminishing rate of return. Here are a few things that you ought to avoid in your online marketing:

Another common mistake to be immersed in online marketing but not offline. The most successful in business network, volunteer, and build genuine personal relationships. Do the same and be sincere and you’ll definitely see results.

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To generate more business online, companies need to regularly publish new, useful content.
Blogging is the single most cost-effective way to attract new customers
as consumers search for information about products and services.
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