August 12, 2022

The Death of Web 2.0 SEO

If you’ve not yet heard about writing for the semantic web, you’re already seeing it in action. The evolution of the Internet is more about how search engines are returning queries rather than the actually “web” itself. And since search is the primary gateway to the net, site owners are still trying to find a content strategy that gets their cyber property to be among the top of search results. And part of the overall campaign includes digital sharecropping.

But casting a wide net doesn’t necessarily mean catching more fish. While it certainly doesn’t hurt to utilize free resources like social network marketing, it does pay to stay focused on proprietary properties.

Web 2.0 Versus the Semantic Web

During the infancy of the Internet, there was Web 1.0. Just around the turn of the century, Web 2.0 appeared. It wasn’t technological changes per-se, meaning the “web” itself didn’t change, but what was placed on it did. Sites on 1.0 were almost completely static. Visitors had little to no interaction with sites or with other visitors. Web 2.0 saw the introduction of blogs and social media–hence, interaction.

The semantic web is much like that previous change. Sites are becoming more interactive and cloud computing is the way of the foreseeable future. Likewise, how search is executed is changing. And that means what we’ve known as common SEO methods are changing.

Content and Semantic Search

What Google and Bing are doing is to coerce webmasters and SEOs into getting back to the basics. Things like returning from link building to link earning, and writing for people, not search engines. In short, search engines are subtly demanding that copy be a website owner’s main focus. Search engines want to return results that are filled with quality content, sites that are well-written and coherent, sites that specifically cater to visitors rather than index robots.

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