The new feature gives users more control over tweets streaming in their Twitter feed. Custom timelines, announced in a blog post, lets TweetDeck users create their own timelines about a specific topic or event. In addition, the new option gives users the ability to choose tweets of the most importance, or include relevant posts in their custom timeline.
Twitter Custom Timelines Deja Vu
Users might recognize this as being very similar to Twitter Lists, a feature which allows users to group tweets of other users around real-time events or topics. However, Twitter custom timelines differ, being more like Storify, letting users pick and choose only the content they most like to see. Lists does not allow this control, and every user’s tweets in a particular group are displayed in reverse-chronological order.
“Whether you want to collect the best Tweets about a TV show or help people find the latest information about fast-moving real-time situations, custom timelines let you give everyone a place to follow along,” Twitter’s Brian Ellin wrote in a blog post.
Twitter’s music timeline is a forerunner to custom timelines, which streams songs and posts from artists, courtesy of Carson Daly. Music timeline is a real-time companion to The Voice. News outlets currently use timelines to aggregate up-to-date coverage of unfolding events.
Pros and Cons
Twitter custom timelines are ideal for grouping certain topics and events, and made better by allowing users to pick and choose at their will. However, only those with API access can create timelines that will automatically update. Customizing content with comments and titles is limited but does allow users to declutter their feeds.
The microblog recently overhauled its conversations in late August and just renewed a search deal with Bing. To create or edit a custom timeline, must register for TweetDeck, The social networking site states custom timelines will become available to all TweetDeck users over the next several days.