January 12, 2022
Twitter promoted video

Twitter Promoted Video Debuts

Twitter promoted video
Credit: Twitter

San Francisco, California–Twitter promoted video is now available to marketers for their native content, the social media site announced on its official advertising blog.

In-part, the blog posts states, “Earlier this year, we began testing a new Twitter Video Card that streamlines video playback and brings a one-tap viewing experience in our users’ timelines. These tests have shown that Tweets containing native Twitter video generate better engagement and more video views than before.”

The ability to upload and share native video will come with analytics, so advertisers can measure consumer reach and content effectiveness. Promoted video comes at a Cost Per View or CPV rate, which only charges marketers’ accounts when a user plays videos.

Twitter Promoted Video for Native Content

Currently the release of promoted native videos is only available to advertising partners and some verified users of the microblog’s platform, but plans appear to be in-place to make the feature available site-wide to all users. The announcement makes reference to this, stating, “the overall goal is to bring more video into our users’ timelines to create a richer and more engaging Twitter.”

Part of the Twitter Amplify program, promoted native video will give advertisers data on percentage of completion of play; and, a breakdown of performance between organic and paid video views.

Twitter explains that video is a powerful marketing tool and can bring more engagement from users than other forms of content. The company just acquired Madbits, but still has yet to post a profit.

Below is an example of a promoted video:

Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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