Sunnyvale, California–Throughout the month of August, seven Yahoo sites have been redesigned, along with the tech company’s logo. Part of the company’s 30 day challenge, there have been a number of changes to the properties owned by Yahoo.
A final version of the Yahoo main site will go live on Thursday, September 5th. Prior to the Yahoo full site official change, there have been seven proprietary property changes: Sports, Movies, Music, TV, OMG, Games, and Weather.
Yahoo Sites Evolving with the Times
The tech company, under the leadership of CEO Marissa Mayer, a former Google long-time executive and key spokesperson, has been aggressive in its approach to re-brand itself and has also made a number of ambitious moves in that endeavor. It’s long-term focus is to attract and hold a larger audience, something the company just accomplished in July, when it bested rival Google sites in traffic.
And, more changes are on the horizon, “…we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too,” Kathy Savitt, Yahoo’s Chief Marketing Officer, wrote in a blog post published on Tumblr, a blogging platform acquired by the tech giant in May.
Personalization and Simplification Key
Users will quickly note when arriving on various Yahoo sites, the layout is easier to navigate, with a simpler design, making scanning nearly effortless. Personalization is also a major contribution to many of the proprietary properties, which of course, require registration.
By incorporating a more personal experience, along with less arduous navigation, the tech company is betting it can rebound. In recent months, it has purchased video sharing site Qwiki, dumped the antiquated Alta Vista search portal, and is eager to break-off its ten-year deal with Bing. Other recent developments have been the main search page’s redesign, which looks much like the Google SERP.