Sunnyvale, California–Yahoo sites remain at the top, besting Google for the third month in a row. After a complete makeover of all its properties, Yahoo continues to capture a larger audience than its online rivals, even its strategic business partner, Bing.
Not surprisingly, Google held the second spot, followed by Microsoft. A survey of internet traffic from desktop computers shows that in September, Yahoo sites had 197,774 visitors, with Big G garnering 191,448, and Microsoft getting 170,549 visitors, according to the latest comScore report.
Rounding out the top five positions were Facebook, which saw 142,248 visitors from desktop and AOL, which recorded 112,454 visits. Yahoo passed its own high in August of 196,432, which means its new philosophy seems to be paying off.
Traffic Versus Revenue for Yahoo Sites
Though the tech giant held the lead for the third month straight, it nevertheless reported a flat revenue. The direction of the company appears to be cautiously upward, “Like an Olympic gymnast, Yahoo CEO Marissa Mayer nailed the landing perfectly, it seems. She delivered exactly what analysts expected: EPS: of 34 cents, a beat by 1 cent, and revenues (ex-TAC) of $1.08 billion, a decline of 1%, right on expectations,” Business Insider reported.
Its purchase of Tumblr earlier in the year got the market’s attention, however, Mayer stated that though it had acquired the popular blogging platform, the company did not expect the newly bought property to be a source of revenue in 2013.
The Search Landscape Remains the Same
Although combined, Yahoo sites beat out its competition in unique visitors for September, Google remained the dominant portal in the search market share at 66.9 percent, with Yahoo at 11.4 percent. Part of an ongoing trend, Yahoo and Bing fail to actually gain market share and simply trade percentages from month to month.