June 23, 2022
Yahoo Stores

Yahoo Stores Revamped

Yahoo Stores
Credit: Yahoo

Sunnyvale, California–Yahoo Stores, an e-commerce platform for businesses, underwent an overhaul, part of the tech company’s endeavor to boost mobile and desktop revenue. The company has made dozens of small acquisitions, which are intended to deliver in big ways.

Yahoo Stores are not new, though the digital property now sports more robust features, designed to allow anyone the ability to start, establish, and grow an online business.

“Yahoo Small Business took the best of everything we’ve learned from our million+ customers over the past 16 years, and applied it to Yahoo Stores to give small-business owners a more powerful, streamlined and beautiful way to turn their ideas into a business,” Amit Kumar, head of Yahoo Small Business, wrote in a blog post on Tumblr, a blogging platform owned by the tech company.

Changes in Yahoo Stores

Yahoo introduced new design tweaks, as well as new themes, which are scheduled to be optimized for mobile and desktop. The company likewise added some other critical up-to-date features. Stores will be based on the same search engine optimization technology utilized by the search and media entity. Small businesses will be provided keywords and descriptions to make the properties easier to discover for consumers.

The move should also deliver a bit more search power to Yahoo and its main channels, as well as other properties. Along with the changes come a new payment-processing service which is already complaint with the Payment Card Industry Data Security Standard.

Some small business sites on the platform will have access to Live Web Insights, a tool that provides real-time analytics and mobile management. The new platform is accessible immediately and ready for new small businesses to setup shop.

Yahoo has been struggling in gaining search market share and recently shuttered two publishing platforms because of Panda penalization.

Victoria Casal

Victoria is a freelance blogger, bilingual copywriter, content creator and translator based in St. Petersburg and Miami, FL. Influenced by her childhood in her hometown of Buenos Aires and a background in art history and philosophy, she looks to write descriptive, thought-provoking, and carefully crafted relatable content that inspires, illuminates and informs both Spanish and English speaking readers. Her passion for writing about the arts has sprung her into a part-time career in art journalism; she currently writes for Hi-Fructose Contemporary Art Magazine Blog, Beautiful/Decay Magazine, ARTICULATE, Art at Bay, and Creative Loafing Tampa, and she has been featured in several different blogs including Brooklyn-based Hyperallergic and Daily Serving.

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