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Sunnyvale, California–Yahoo Stores, an e-commerce platform for businesses, underwent an overhaul, part of the tech company’s endeavor to boost mobile and desktop revenue. The company has made dozens of small acquisitions, which are intended to deliver in big ways.
Yahoo Stores are not new, though the digital property now sports more robust features, designed to allow anyone the ability to start, establish, and grow an online business.
“Yahoo Small Business took the best of everything we’ve learned from our million+ customers over the past 16 years, and applied it to Yahoo Stores to give small-business owners a more powerful, streamlined and beautiful way to turn their ideas into a business,” Amit Kumar, head of Yahoo Small Business, wrote in a blog post on Tumblr, a blogging platform owned by the tech company.
Changes in Yahoo Stores
Yahoo introduced new design tweaks, as well as new themes, which are scheduled to be optimized for mobile and desktop. The company likewise added some other critical up-to-date features. Stores will be based on the same search engine optimization technology utilized by the search and media entity. Small businesses will be provided keywords and descriptions to make the properties easier to discover for consumers.
The move should also deliver a bit more search power to Yahoo and its main channels, as well as other properties. Along with the changes come a new payment-processing service which is already complaint with the Payment Card Industry Data Security Standard.
Some small business sites on the platform will have access to Live Web Insights, a tool that provides real-time analytics and mobile management. The new platform is accessible immediately and ready for new small businesses to setup shop.
Yahoo has been struggling in gaining search market share and recently shuttered two publishing platforms because of Panda penalization.
