The blogosphere is alive and well. Having a blog appended to your site to keep it update with fresh, relevant content is a great on-page SEO technique. And it’s doubly effective when also employing some off-page SEO methods.
By being part of the blogosphere, particularly one that is attached to your business’ website, is an effective way to show your expertise and give potential customers what they most want–knowledge.
While you can use blogger themes or free blogger templates and other blogger layouts, the best results will come from a blog platform or CMS that is part of your site. This way, you can both be a part of the blogosphere and still maintain your own niche.
The Blogosphere Defined
The blogosphere is best defined as a totality of all blogs, including unique jargon/nomecloture, cultures and shared interests created through their interconnection. The blogosphere is interesting in that it is the quintessential Web 2.0 property. Meaning, blogs are interactive, dynamic and often interconnected by sharing. And with well over 100 million blogs on the Internet and counting, the blogosphere continues to expand.
Uses of the Blogosphere
The blogosphere is definitely a platform on which to make a name for a business. In order to successfully build a brand, there must be credibility. And one way to incorporate the blogosphere into the equation is to produce content which people are searching for and delivers on the title. The copy itself must not only be useful, but it has to be digestible. And to do that, using common blogosphere scanning techniques is invaluable.
Most people read online by scanning the page for individual words or phrases, headings and other visual cues. Studies have shown that reading from a screen is more tiring and therefore about 25% slower than reading from paper – hence scanning becomes a technique that most employ. —Pro Blogger
Simply put, like a newspaper or magazine article, breaking up paragraphs with headings, using formatting like bold, italic fonts, along with indents and pull-quotes or blockquotes helps readers to quickly identify the most relevant portions of the blogosphere contribution. The more aesthetics complement the content and the more informative the blogosphere post is, the more organic links it will produce. What’s more, it will impart credibility.
Blogosphere Best Practices
It’s not just enough to contribute content to the blogosphere, it must have a purpose. And for the best results, using these best practices will help to attract more readers while retaining existing visitors:
- Attention-grabbing titles. Using keywords is smart SEO, but it’s not the only element.
- Break-up paragraphs with subheadings and incorporate images as appropriate.
- Mind the word count. Too short and readers will feel cheated, too long and readers will bounce off the site.
- Link to similar sites within the blogosphere.
- Take clues from sites leading across the blogosphere. The ones at the top are there for a reason.