October 1, 2022
difference between SEO and content marketing

Content Marketing SEO Benefits


Learn these powerful content marketing SEO benefits…

difference between SEO and content marketingSEO, or, search engine optimization, is the practice of making a site search-engine friendly so it’s easy to crawl and index. Content marketing is the practice of creating and distributing content in different forms, across different channels. These two practices are used simultaneously, but, there’s a large misunderstanding about said relationship.

Content marketing and SEO are often lumped together as the same thing when it comes to marketing a business. They’re not the same. There are some fundamental differences, but both are great for the vast majority of businesses to use. It’s worth understanding the differences and the benefits of them, so you can use both effectively.

Content Marketing is Vital to SEO

Search engine optimization is used with content marketing, which is why they are often misused interchangeably. Marketing through content is using blog posts and social media to build trust for your brand. You add keywords into your content to incorporate search optimization. At its core, search optimization is techniques used to make a website easy to access, crawl, and index by Google, Bing, and other search engines.

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together? —kissmeterics

Content marketing, is precisely its own namesake, it’s producing relevant, holistic content and publishing it on various platforms. Both practices share a common goal, but, content marketing is particularly designed to establish a website’s authority, promote a brand, improve organic search rank, and, increase visits for more conversions.

Content Marketing SEO Benefits

Using content marketing to bolster your brand and improve search optimization is essential. There are several reasons content marketing is such a powerful tool and here are the most compelling:

  • Added value. In today’s consumer environment, interrupt marketing is very ineffective. This is precisely the reason behind technologies for recording live programming, “pausing” live broadcasts to skip commercials, ad blocking software, and so on. Consumers seek information and when you provide it consistently, you become a trustworthy source.
  • SEO demands content. Sure, you can find the right topics and the best key phrases, but do you know how to actually incorporate those phrases correctly? Do you really know how to craft quality writing? With the right material and format, you greatly increase the chance of your target audience finding you.
  • Low cost. This is something you can do yourself, or, you can hire a content production expert to do the work for you at a low cost. While this is a marketing expense, it will bring in more profit in the long term than just trying to “wing it.” Hiring quality writers also means that you get the the best content to promote and represent your brand.
  • More backlinks. One of the best aspects of content marketing is blogging. As you publish articles, your site’s authority in its industry rises, providing opportunities for more backlinks.

Content marketing and SEO are not the same but make a powerful combination. The fact is, content marketing drives SEO, without it, search optimization will do little to nothing on its own.

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Alex Ingham

Alex is a full-time writer from the U.K. who blogs about search, social media, and content marketing. Her website can be found at: Alexandria-Ingham.com.

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