November 25, 2020

Website Fonts: SEO Fonts

website-fontsWebsite fonts might not be the most exciting thing that a copywriting services company can offer, but its part of the SEO puzzle. When it comes to search engine optimization, website fonts are important. Both Google and Bing assess sites based partly on their website font. So, it’s one thing of many optimization elements that website designers and copywriting services use in creating content. By using SEO fonts, a site will not only have better aesthetics but do better in search rankings.

When producing content, it has to be relevant to the site, must be original and have a unique perspective. Another element is to use website fonts correctly to “tell” the search engines what about this page is most important. It’s how keywords are displayed that determines the page’s rank in search. 

Website Fonts Importance

Website font is important not only for optimization factors, but for visitor experience. By using various website fonts, pages are more easily categorized by index robots and more easily understood by readers. When a page contains
SEO fonts, it can be navigated by the human eye and search spiders without confusion.

Take a look at this SEO fonts example of two pages which do and do not use website fonts. The one on the left is clearly more easy on the eyes. And, it is also preferable to search engines because, like humans, robots like to see organization when using website fonts.

The Best Website Fonts Usage

When writing content, a site owner or copywriting service must keep in mind that search engines will be looking at it after publication. However, it can’t be choppy or forced so humans can too digest it. This means crafting meaning full copy that delivers on the title. Doing so increases SEO and builds trust with readers. You can use a fonts website to find or get ideas for various website fonts. Here’s a checklist for creating content which balances nicely between human and robots:

  1. Create an attention-grabbing title that contains relevant keywords. Use those keywords in website fonts that set them off. For instance, use a <strong> or <bold> tag.
  2. Use website fonts which alert readers to words or sentences that contain emphasis. A great way to do this is to use either <em> emphasis tags or <i> italics tags.
  3. Break up text blocks with <heading> tags. This not only makes it easier to read, it tell search engine what the text following it is about.
  4. Don’t change website fonts or overuse SEO fonts across the same page. Try to stay with one set of website fonts you can regularly use.

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