August 5, 2022

Website Text: What is Website Content?

website-textWebsite text is fairly self-explanatory. But what is website content? Well, quite frankly, it’s anything you put on a site that search engines and/or humans can read. And the big one of all these elements is website text. When you ask Google or Bing wonks what is website content? they’ll reply original, informative copy. It has to have certain features in order to be ranked high in search results. And sites achieve that status through quality website text. So answering, what is website content must contain the information it disseminates.

Its website text that is the strongest measure of how a site will rank. But there are other considerations besides SEO text that have to be present. Without the complete package, a site will not perform well–period. Of course, any site, whether new or already published can benefit by incorporating the answer to what is website content

Website Text Basics

The first consideration is website font. Fancy fonts might look neat or even be a nice contrast to a site’s theme but they’re hard for robots and humans to read. Forego the fancy and stick with plain fonts which are easy on the eyes and most importantly, readable by index spiders.

Next, choose a website text that works with the background. Grey on black and yellow on teal–bad ideas. They don’t have enough separation. Best bet is to stick with a standardized website text color combination like a black font on a white background. Lastly, break-up website text blocks. Use title, heading tags, bold and italics.

What is Website Content and How Do I get Better Search Rank?

Time to answer what is website content. Well, in this context, it’s the stuff that fills pages. Literally, it is the website text, its images, properties and other elements. How you create website text to rank higher in search is actually common sense. Since search engines were developed and programmed by humans, they share the same sentiments:

  1. Spelling and grammar.  This, according to Google’s webspam chief, Matt Cutts, is a factor. No, it isn’t the biggest. But why is it number one here? Because humans can vote with their mouse and click off.
  2. Contextual relevance. A site about couponing should have website text that includes topics like grocery shopping, finding money-saving household goods deals, thrift shopping and similar subject material. It should not include surviving a bear attack, reef diving and discussions on the coefficient of friction.
  3. Website text should be in digestible snippets. No large, unwieldy blocks of paragraphs. About three to five sentences is fine and preferable.
  4. Lists. Search engines as well as humans love lists. And for good reason–that’s where the meat of website text resides.
  5. Fresh content. Though appearing last on the list, a very important element. New website text should be created at least once to twice per week. Think of it like reading a periodical. Would you continue to pick up a publication that is never updated?

The bottom line is website text has to serve a purpose and stand-out from the competition. It also has to be updated to stay relevant.


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