August 4, 2022
get blog posts read

Here’s How to Get Blog Posts Read to the End

get blog posts readLess than half of consumers who land on a blog will read the article they first encounter to the end, according to a little investigation done by Neil Patel. He found approximately 40 percent of people read a post from beginning to end; and of course, wondered why 60 percent did not read all the way through. We’ve done our own bit of testing and experimenting, and along with practicing freelance writing, discovered that many of the fundamentals of that trade transfer practically seamlessly.

Let’s face it, there’s a real obstacle of standing out from the digital information overload that is the web and social media. Some things attract immediate attention, while others are simply passed-over without much thought. Images posted on social media tend to spark interest, but that conversion can turn into an immediate bounce if the content doesn’t hold the reader’s interest. So, let’s get right to it.

An Easy Formula to Get Blog Posts Read

  1. Hook the reader immediately. The introduction is crucial and there’s no way around it. Notice the first line of this post, it begins with a statistic which plays directly into the title. You don’t have to use figures, you can use first-person empathy. In other words, you can set-up a situation which is familiar to someone looking for specific answers–something all your blog articles should contain. Introduce a story that’s easy to relate to, then slowly begin to expound on the hook. Be sure to keep it relevant to the title’s promise, but don’t give-up the goods just yet.
  2. Explain the elements in-play. Regardless of the answer being sought, it cannot be given in a vacuum. Let’s use a common problem as an example; like, getting negative items removed from a credit report. Don’t just jump to the steps, because that leaves-out some important information which boosts your credibility. Instead, bolster the information you are providing by demonstrating your knowledge with facts (i.e. over 40 million credit reports contain errors. Of those, some 20 million include errant information which keeps consumers from being approved for new lines of credit).
  3. Deliver on the title step-by-step. People, as well as search engines, like lists. The reason is simple, lists are easy to scan, not difficult to remember, and provide a straightforward guide to follow. Using the above example of how to get mistakes removed from a credit file, the actionable list would go like this:
    • Order copies of your credit reports from all three bureaus, which can be done in one place, for free, at AnnualCreditReport.com.
    • Review each line-item carefully, including your personal information and note any mistakes.
    • Gather documentation to prove inaccurate entries and explain each in separate letters.
    • Mail your disputes to the credit bureaus. Do not use the online dispute form because these do not have enough room for explanations.
    • Follow-up by mail and phone as necessary, be patient, and stay persistent.
  4. Wrap-up your post with a positive conclusion and include a call-to-action. This ought to be a synopsis of the article and to offer more help to the reader with additional information.

For more help with writing great content people like to read and share, check out these options.

Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

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