August 4, 2022
Google manual penalty

Google Manual Penalty Recovery Guide

Learn how to carry out a Google manual penalty recovery for a website to return it to the search engine results page and restore inbound traffic…

The Google manual penalty recovery process isn’t easy or simple. A manual action essentially means being (at least temporarily) removed from the search engine’s query results page. But in the worst case scenario, it means being entirely removed from the vast Google index.

So, what’s the difference? Google engineers call it a “timeout”. Like a child who breaks the rules, punishment for a Google penalty is a site being set aside for a period of time. In other words, it’s a temporary suspension from the SERP or search engine results page.

However, a severe penalty is disinclusion from the search engine’s index (i.e. total removal). These cases are numerous and happen because of Panda, Penguin, Hummingbird, and other quality assurance algorithms.

What is a Google Penalty?

There are two types of penalties the search engine imposes: algorithmic (automatic) and manual. A Google penalty checker will identify the source of the problem. The difference is, of course, whether the penalty is automatic or placed by a human being.

For instance, the search engine automatically detects copied text. This infraction would result in a machine-driven duplicate content penalty. A manual action occurs when an actual person places a restriction on a site.

The Manual Actions report lists instances where a human reviewer has determined that pages on your site are not compliant with Google’s webmaster quality guidelines. Google’s algorithms can detect the vast majority of spam and demote it automatically; for the rest, we use human reviewers to manually review pages and flag them if they violate the guidelines. Flagged sites suffer demotion or even complete removal from Google search results. — Official Google Webmasters Support (Source)

Even if the search engine determines a site is a manual penalty candidate, the penalization period usually only lasts temporarily and is not permanent. Unless of course, what’s done is so egregious, the penalty will remain. 

What’s more, if a site is adversely affected  by an automatic algorithm penalty, a reconsideration request won’t lift that penalty. The only way to resolve that situation is to conform a site in-line with Google’s webmaster guidelines.

Google Manual Penalty Recovery Guide

The first thing you have to do is determine which type of penalty affects your site. If it’s manual, then recovery time will be short. But if it’s the result of violating the search engine’s webmaster guidelines, the road to recovery will be a lengthy one.

Reconsideration requests usually require multiple submissions as the search engine is notorious for providing little detail. Here’s a short Google manual penalty recovery guide to follow:

  1. Determine what caused the manual action. Use a Google penalty checker tool to help to hone-in on the problem. Usually, it’s something the autonomic signals have not detected. It’s not a personal vendetta, but it does mean something is in violation of Google Webmaster Guidelines.
  2. Evaluate your site from top to bottom. The biggest problem many who have been manually penalized is there multiple violations. If you’ve bought links, the autonomic software isn’t necessarily going to detect it. Though it’s very likely, it’s not unheard of happening. Go to Google Webmaster Tools to locate the sources of the problems.
  3. Disavow, remove, and clean-up. This is where the search engine’s disavow tool will come in handy. But if it isn’t an inbound link problem, duplicate content or hidden text, or even keyword stuffing are all possibilities. Although the software usually picks these up, it can slip by — clean it up immediately.
  4. Submit a reconsideration request. You’ll have to submit a reconsideration request directly to Google. It will take a bit of time to receive a response and the penalty lift won’t happen right away. The reason is that the search engine still has to wait for its software to catch-up with the latest change.

Thanks for taking a few moments of your time to read this; if you like this post, please share it with your friends!

To generate more business online, companies need to regularly publish new, useful content.
Blogging is the single most cost-effective way to attract new customers
as consumers search for information about products and services.
→ Get holistic, original content now! ←

Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

View all posts by Owen E. Richason IV →