October 1, 2022
How Companies Benefit from Their Business Blog

How Companies Benefit from Their Business Blog

How Companies Benefit from Their Business BlogA business blog is a great way to get more traffic to a site as well as more customers through the door. But running a small business doesn’t leave a lot of time for blogging, and that’s a problem. The statistics on business blogs are downright jaw-dropping. Companies with small business blogs command a huge advantage over those which don’t.

In fact, the numbers reveal that a small business blog accounts for a majority of a site’s overall traffic. In other words, consumers find a company’s website through its blog rather than its static pages. And, once engaged with a blog, consumers tend to act.

Key Benefits of a Business Blog

If you’re wondering about how effect a blog can be, then you should take a look at the data below. A recent Yahoo Small Business article compiled the figures from various sources. Here are the numbers:

  • Companies with an active blog have 97 percent more inbound links than businesses which do not.
  • A full 92 percent of companies which publish more than one article per day have acquired customers through their blogs.
  • Business-to-business marketers active in their blogging generated 67 percent more leads than their competition who didn’t use their blog.
  • Of the total online consumers in the US, 61 percent made a purchase based on a recommendation on a blog.
  • More than 80 percent of companies with blogs considered them “useful,” “important,” or “critical”.
  • On average, companies with active blogs get 434 percent more pages indexed by the search engines.
  • Once a business publishes between 21 to 54 blog posts, traffic increases by nearly 30 percent.
  • Small businesses which routinely blog garner 126 percent more lead growth than companies which do not.
  • A full 60 percent of consumers report feeling more positive about a company after reading its blog.
  • Of all online consumers, 90 percent find original content useful and 78 percent of those same consumers hold the belief those small businesses which blog are interested in building lasting relationships.
  • Blog articles with images generate 94 percent more views than those without.
  • Of all the tweets sent, 85 percent are from original content.

So, it’s clear whether your blog is dedicated in-part or whole to business news, or centered on advice and insight, blogs generate a lot of activity. The bottom line is, small business information is best distributed through a business blog.

How Companies Benefit from Their Business Blog

Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

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