Learn what evergreen content is, the types of evergreen content to create it, and how to use it for small business social media marketing…
Small businesses need to create content that is engaging and interesting in order to attract customers on social media. However, it can be difficult to come up with new content ideas on a regular basis. (That’s why we create evergreen content for various brands, businesses, and industries.)
How to Create Evergreen Content for Small Business Social Media Marketing
Evergreen content is content that is always relevant and useful, no matter what the current trends are. In this article, we will discuss what evergreen content is and give you some examples of types of evergreen content that you can create for your small business’ social media marketing strategy.
Some examples of evergreen content include:
- Guides and tutorials
- Explanations of common questions
- Histories about products and services
- In-depth looks at how something works
- Top lists
- Resource roundups
Creating evergreen content is a great way to ensure that your social media marketing strategy is always effective, no matter what changes occur in the world around you. Plus, once you create an evergreen piece of content, it can be used again and again, saving you time and effort in the long run! If you’re ready to start creating evergreen content for your small business’s social media marketing strategy, read on for some tips.
To get started, brainstorm a list of topics that would be relevant to your target audience no matter what the current trends are. For example, if you own a pet store, some evergreen topics might be “How to Choose the Right Pet for Your Family” or “A History of the Domestic Dog.” Once you have a list of potential topics, do some research to see what content is already out there on those topics. Then, take some time to brainstorm how you can add your own unique spin to the topic.
Once you have an idea of what kind of evergreen content you want to create, it’s time to start writing! Be sure to include plenty of helpful information and make your content easy to read and understand. Remember, evergreen content is meant to be timeless, so you want your readers to be able to come back to it again and again, no matter when they first read it.
If you’re not sure where to start, try creating a listicle or tutorial-style article. These are both great types of evergreen content that are easy to write and can be very helpful for your readers. No matter what type of evergreen content you decide to create, be sure to proofread it carefully before you publish it. You want your content to be error-free and easy to understand!
Creating evergreen content is a great way to ensure that your social media marketing strategy is always effective. By brainstorming topics, doing research, and adding your own unique spin, you can create content that will be relevant and useful no matter what changes occur in the world around you. So what are you waiting for? Start brainstorming your evergreen content ideas today!
If you have any questions or need help getting started, feel free to use our resources. We would be happy to assist you in creating evergreen content for your small business’ social media marketing strategy.