August 11, 2022

Three Business Blog Revenue Strategies

Make Your Business Blog Make MoneyThe internet has brought big changes to our daily lives, both professional and personal.

Companies are estimated to spend a whopping $135 billion on digital marketing collateral this year alone, and experts predict that 25 percent or more of ad budgets will go to digital marketing by 2015. In fact, 67 percent of B2B or business-to-business marketers consider content marketing to be the most powerful tool at their disposal.

That’s not where it ends, either. Social media advertising and marketing budgets are expected to double by 2019. Social also helps in email, as messages with social buttons increase click rates by 158 percent.

Content is likewise a big traffic driver, as blogging increases leads by 67 percent; and, inbound marketing generates 54 percent more leads than does traditional outbound marketing. The best news is that blogging can do more than just convert visitors into buyers, it can actually become a revenue generator.

Your Business Blog can be Valuable Real Estate

When a business blog has solid content, preferably evergreen content, it can be a place that other companies want to leverage to gain customers of their own. Most small businesses don’t think of their blog as a revenue stream outside attracting and retaining customers. It’s true that the main purpose of is to promote visibility of a brand, products or services and to grow a business’ customer base.

…everyone from lone individuals to small business owners to chief executives, writing a successful blog is about getting the word out there and actually being seen by people–and that means serving readers, not bombarding them with marketing material. —Forbes

However, with the right ingredients, a blog can be a source of income on its own. It can generate a stream of revenue on  a monthly basis.

The good news is that practically any business can do this, if it’s done right. The addition really comes from thinking outside the box and looking at your business blog from another point of view.

Making Money from Your Business Blog

First and foremost, think about your industry, then begin to come-up with ideas of what other businesses need to operate. It could be a list of leads, or materials and products which are necessary to do business. For instance, if you’re in real estate, than a video subscription dealing with a specific niche like international buyer marketing; or, if you are a remodeling business, then a small eCommerce store with packages for DIY projects will work.

Essentially, you want to offer more to visitors than just your main product or service. Take some of the most successful SEO companies, which offer subscriptions to software. If you think about it from a traditional publishing standpoint, ads are another way to earn money through your blog.

To grow your audience do three things well and consistently:

  1. Write for your audience and not search engines. You’ve likely heard this a number of times, so much so, it’s become cliché; but, it’s true. Google and Bing are making changes and blogging is becoming the biggest factor in SEO. Facts, stats, and other figures should always be included and your content ought to be clear and concise. Don’t write for the sake, of it, always have something of worth for readers.
  2. Use social media to your advantage, but don’t forget about your customers. Social media is big because it’s easy to engage and share. Companies which understand that sharing more than just their own content do far better than those who only push products and services; so, get creative and be social.
  3. Build a reliable network. When you visit another business that’s related to your industry, write about it and then share it copiously. Afterward, let that company know you’ve invested your time and effort into promoting them and don’t be afraid to ask to return the favor.

Do these things repeatedly and you will begin to build and sustain a new stream of revenue, courtesy of your business blog.

Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

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