Learn about these essential new small business website SEO basics to launch or relaunch a great proprietary brand platform to move your company forward …
New small business website SEO basics are necessary to ensure your proprietary property is crawlable by search engines. Equally, intuitive visitor navigation is a must. Whether you are using the WordPress CMS platform or another design system, there are certain obligatory elements to include.
New Small Business Website SEO Basics
Small business SEO tips are typically overwhelming for those new to the process. Making it all-the-more difficult is search engines tweak, change, remove, and introduce new algorithmic chances regularly. However, there are several search engine optimization basics which stay relatively the same.
SEO is far from dead but it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play. In fact, many companies, including the London-based SEO agency – Go Up, are making a renewed commitment to investing into developing solid, SEO optimized web infrastructure that is search-engine friendly, given the engines’ continued commitment to improving their algorithms over time. —Forbes.com
Although search engines are more sophisticated than ever, their collective evolution is far from over. Because of this, there are SEO basics which are still needed for search engines to understand what a site is about. In addition, particular elements allow search engines to crawl through a site in a fluid manner. The more basic information provided, the better. Here are the must-have, new small business website SEO basics:
- Well-performing CMS. A content management system, or CMS, provides a simple platform for businesses to use. It is easy to understand and quick to adopt changes. Google employees recommend WordPress because it’s SEO friendly out-of-the-box. There are hundreds to thousands of pre-designed themes to use or customize the software completely.
- XML sitemap. An XML sitemap is just a digital table of contents. Every time a business publishes a new static page or blog entry, the XML sitemap updates to include it. This feature alerts search engines through a ping new content is available to crawl and index. Even updated, previously published content pings the search engines.
- Blog. The reason a blog is necessary is simple — search engines only return to recrawl sites with regular activity. If new content is not published consistently, there is no new information to crawl and index. To get the most out of a small business blog, it must contain relevant, original content. In addition, it needs to include long tail keywords or key phrases. Another optimization factor is the right permalink structure. It should contain strong keywords and be assigned to the best primary category.
- Static pages. Webpage content or what’s known as “static pages” provide information about a business. These are the home page, about page, products and/or services page(s), and contact page. Each static page needs to include long tail keywords or key phrases, just like all blog post articles.
- Metadata. The metadata are site’s title tag, description, and keywords. This is basic information about the company’s name, products and/or services, and more. The role of metatags or metadata changed over the years, so it’s critical to know what and what not to do.
- Outbound links. There are three link types: inbound, outbound, and inter links. The first are links from other websites pointing toward your own. The second are links which go to other websites. The third are links to content residing on your own site. Outbound links should go to authoritative sites. For instance, an attorney site containing links to the state’s high court or to a government agency.
- Social media profile icons. Although the social graph and link graph are different, these intersect more and more. While these don’t provide a big SEO advantage, they’re necessary. These icons provide consumers with the ability to visit a company’s social profiles to learn more about it.
- Easy menu navigation. Another requirement is an intuitive, easy-to-use site navigation menu for both search engines to follow and for people to quickly find information.
In addition, a branded domain name is smart — not for optimization — but to give the company a distinct public identity. Don’t worry about a keyword domain, it does not provide an advantage. The Google EMD update or “exact match domain” removed its previous benefits.
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