Creating quality, promotable content is truly a specific and challenging task. It takes time, creativity, dedication and passion. Without these things, the people creating any content at all will likely either quickly burn out or simply never successfully create something at all.
Content promotion is a tough task to take on, but let’s take a look at practical ways to take it to the next level.
Interact for Content Promotion
Even when constantly working on the World Wide Web, it is important to remember that people ultimately determine everything. It takes a special person to create sharable content and the best way to do that is to appeal to other people. Think about the audience of your business or blog readership – what are they interested in? What do they want to read about? Try to get into their heads and see where they spend the majority of their time when browsing the Web, searching for content.
Not only should you consider what your audience wants to hear, it is vital to engage with them online. If there is a certain blog that covers topics relative to your business, interact with them. Comment on their posts, engage them on Twitter or Google+, and get your name and opinion some exposure.
Think Before You Speak
Before typing the first word in your document, take the time to consider a few things. First and foremost, define the ultimate goal of the post. If you are promoting a new product, consider an interesting angle or story to craft around the said product.
Along with considering your goal and audience before writing, think of the relevant platforms or outlets that would be interested in your content. If your business is a social marketing agency and is interested in sharing an infographic surrounding a social topic, you may want to target an outlet such as Mashable. With a clear idea of who you ultimately want to share your content, you are able to craft it specifically to their needs and preferences.
Timing is Everything
One of the worst things you can do is spend countless hours and energy on a really meaningful post, and then get so excited when you’re done that you post it right then. Chances are, you are finishing that post late into the evening, when most people have headed home or are getting into bed.
Timing is everything when it comes to sharing your content. Studies have found that blogs are most often read on Mondays or Saturdays and likely before 11 a.m. You wouldn’t want to share your hard work on a Friday night at 9 p.m., when no one is reading it. By the time Monday rolls around, it will be lost.
Use Your Resources to Share
If you approach various sites appropriately, you are easily able to blast out your content to relevant readers. Sites like Pinterest, StumbleUpon and LinkedIn welcome content and are designed to share relevant ideas and posts with specific readers.
Don’t assume that your industry limits the types of social platforms you can use. Mid Atlantic BX is a construction company and connects with their target audience through unlikely social media platforms like YouTube and Pinterest. Further, don’t be afraid to reach out to your contacts and email lists to help promote your content. If you are a blogger and have members of the blogging community with whom you actively interact with, politely ask them to take a look at and potentially share your best content. As with everything, use your discretion and be willing to return the favor.
By taking the extra time to consider your audience, goals, timing and resources, creating shareable content will become easier. Keep in mind that content promotion is a cycle that should never end. If you truly want to have a presence online, consistency and creativity are key. With these ideas in mind, your posts will be promoting themselves before you know it.