Be it fiction, fact, news, sports, entertainment, how-to, opinion, scholastic, government or anything else, avoiding plagiarism is always a good idea. Businesses need to keep a careful eye on such things because they don’t want to loose credibility with the public. But it isn’t just their real-world reputation that’s at stake, it’s a threat to their online presence as well.
If a business publishes content taken from another website, it’s marked as duplicate and the offending company is penalized in their organic ranking.
Should the practice become regular, outright removal from the search index could occur. That’s why unique content is so very important. Without it, there’s no way to establish authority and/or expand through content marketing.
What is Plagiarism?
The technical definition of plagiarism is, “to steal and pass off (the ideas or words of another) as one’s own : use (another’s production) without crediting the source,” as defined by Merriam Webster. That short definition entails many types of plagiarism, such as outright copying work, switching words around in an attempt to make it look original, or taking an idea and passing it off as one’s own.
When you use sources to write a paper, you have the responsibility to represent others’ ideas accurately and to contribute your own ideas to the discussion. Your professors expect you to do your own thinking, and they assign research and writing so that you can figure out what you think rather than reporting or parroting someone else’s thoughts. —Havard
How it can hurt you–and your business–is extensive. If you or your business foregoes using a plagiarism checker, then it’s taking a big risk.
Should your company not detect plagiarism, it might well be the target of a lawsuit. Just the cost of having to address such an accusation is immense, so take concrete steps to avoid plagiarism to protect your interests. This will save a lot of time, effort and money over a completely avoidable situation.
Check, Detect and Avoid Plagiarism
You can start by using online tools such as Dupli Checker, Plagiarism Checker, or Article Checker. CopyScape is a great, trustworthy and comprehensive plagiarism detector which is free to use. Here are some more ways to avoid and check plagiarism:
- Run blocks of text through Google search. Copy a paragraph of content, then put it in quotations in a Google search.
- Require all sources and facts be identified. It’s a good idea to cite sources and back-up facts with the verifiable data.
- Don’t copy your own work. It’s called “self plagiarism” in the journalistic and educational worlds and duplicate content on the internet.
- Run periodic checks of your own copy. If you don’t actually take proactive steps to secure your content by disabling copy and paste features, then run your website through a plagiarism check to ensure another person or business isn’t using your property.