Keyword density in SEO text has undergone a shift. The way both Google and Bing look at keyword density inside SEO text has changed–and with good reason. Just a few years ago, a website owner could have a site published, brimming with targeted, robust keyword density. The only SEO text requirements of the time were peppering relevant search terms throughout the copy. But relying only on keyword density in paragraphs of SEO text didn’t always deliver the best content to search engine customers–that is, the general public at large.
With only that lean criteria, websites with lesser quality content but high keyword density in their supposed SEO text ranked higher than sites with less keyword density in their comparatively higher quality but low-leveler SEO text. In other words, the system chose the site that didn’t have as good information simply because of its keyword density or ubiquity–not because its SEO text delivered more.
Why Keyword Density in SEO Text has Changed
Think of it from your own perspective. Would you want to type a term into a search engine and get back a bunch of low-quality keyword density ridden, haphazard SEO text that only marginally matches your search query? Or would you rather see results that display what you’re actually searching for? You probably would forego the sites high in keyword density with hard-to-read SEO text and opt instead for sites with droves of information.
That’s precisely what the search engines are now doing. Because the Internet has evolved enough, search engines are now looking to fine tune the sites they index and how those sites are ranked. It’s all to better serve the end-user.
New Guidelines for Keyword Density in SEO Text
Though the game has changed it doesn’t mean keyword density in SEO text is obsolete. It merely means it has become more streamlined and less cumbersome. The fundamentals still apply and they are:
- Start with keyword research. Your site will still need targeted, relevant and descriptive KWs in order to rank high within search.
- Use your KWs strategically. Don’t just cram them into the body. Use them in the title tags, heading tags and throughout the content. Your SEO text should contain a keyword density of about 2- to 3-percent and appear naturally.
- Incorporate emphasis and italics tags to stress important points or to “separate” it from the rest of the text.
- Geo-target only when necessary and appropriate. The search engines don’t like to see a paragraph of city names on a page.
- Organize your keyword density based partly on aesthetics. SEO text should not appear in big, uninterrupted blocks. Use breaks to make pages more navigable and easier to read.
Lastly, get to the point. Don’t bury your main ideas in the middle or bottom of the page. Let visitors know immediately through the title tag and meta description what the page is about and what they can expect.