There are three primary factors for proper SEO usage: keyword placement, keyword density and font. There is also a fourth component, but one that is implied with density, which is the number of keywords.
To take the mystery out, following this short keyword placement and usage guide can help to maximize your SEO.
Keyword placement is very important for search engine indexing. A good rule of thumb states it should appear at least in five different places on a website page or in a blog post:
- In the title of a post or page title
- In the first paragraph of text
- In at least one heading tag
- In the body and
- Toward the end of the text
Keyword density or the amount of times a keyword appears in relation to the overall number of words in the text, is best to exceed 1 percent but not exceed 5 percent. In other words, if the text is 400 words in length, the keyword ought to appear no less than 4 times and no more than 20 times. Moreover, only one keyword is necessary per post or text block. Otherwise the text becomes bogged-down and/or appears stuffed with keywords.
A little discussed fact is about font. Not only is font type important, but font enhancement. Keywords should appear in bold font, telling both the reader and search engine index bots this is important. To the reader, it reinforces they have found information most relevant to their search, while indexing spiders take it as valuable.
Makeup and Negative Keywords
Makeup or phrasing is the last piece of the puzzle. Though it is not as important as placement, density or font. Keywords can be either singular or plural. They can also be phrases. As an example, Apple OS X Lion and OS X Lion are considered to be one key phrase or word.
Negative keywords can also be used–most often in advertising campaigns. Negative keywords are set inside a campaign which helps to filter results for better audience targeting. For example, if you were a real estate broker in Miami selling residential homes, you could include the negative keyword “commercial” or “business” in your ad campaign. Once specified, ad viewers would not see either “commercial” nor “business” appear in your ads.