Learn which types of content perform the best on each social media platform, for small business marketing to increase reach and engagement…
Now that we’ve talked about some great apps for sharing content on multiple social media platforms, let’s talk about what types of content you should share on each platform. Obviously, it should be brand-specific to your small business but not overtly salesy. It should answer common questions and speak about the industry. Information important to your target audience.
The Right Types of Content to Share on Each Social Media Platform for Small Business Marketing
Not all social media platforms are the same. Each one offers different user experiences and some types of content perform better than others. For example, Instagram is mostly visual, while LinkedIn is driven by information.
On Facebook, you should share a mix of content that is both informative and entertaining. You can share blog posts, infographics, images, and videos. It’s important to mix up the types of content you share so that your followers don’t get bored. Current events, giveaways, native content, and announcements work well.
On Twitter, you should share short snippets of text with links to your business’ website. Images perform better than videos. Users on Twitter tweet images 361% more than they tweet videos. (Twitter supports four different tweets on its platform: text tweets, photo tweets, gifs, and videos.) Tweets with GIFs receive 55% more engagement than those without. Tweets with video attract 10x more engagement than posts without visual components.
On Instagram, you should share images and videos. You can also use Instagram stories to share behind-the-scenes content or highlights from your week. Showcase product photos, behind-the-scenes images, Reels, contests, and product and/or service announcements.
On LinkedIn, you should share blog posts, infographics, and articles that are relevant to your industry. You can also use LinkedIn ads to promote your content. The best performers are typically blog posts, text-only points or statistics, along with photos and graphics.
Now that you know which apps to use and what types of content to share on each social media platform, you’re ready to start sharing your content with the world! Thanks for reading and we hope this was helpful.