September 20, 2022
top SEO secret facts

The Truth about SEO


top SEO secret factsLearn the truth about SEO.

SEO facts are ubiquitous around the internet. Some are true, some were true, and some are false, or at the very least, misleading. When you come across a title like “top secrets revealed”, it’s often more about attracting visitors or selling a product or service. Instead, we’ll let you in on some straightforward facts you ought to know before hiring a company. If these elements aren’t revealed to you, that’s a big red flag.

SEO Facts from an Insider’s Point of View

The internet is paradoxical and this is what is so frustrating to optimization companies. Customers know they can type anything into a search box and instantaneously find what they’re looking for. In less than two seconds, everything about that search is available. It’s very quick and completely on-demand. But search engine optimization simply doesn’t work that way. In fact, it’s the complete opposite. It takes months to move the dial. Why? There are many reasons, just one of which, for new sites, is the search engine sandbox.

So rather than trying to figure out reverse engineering our algorithm and trying to find all the different ways to rank higher and trying to take shortcuts, as long as you’re trying to make a fantastic site that people love, that’s really compelling, that they are always going to, that’s the sort of thing that puts you on the same side as Google. —Matt Cutts, Google Chief Webspam Engineer

Firstly, it begins with assessing a site’s code and structure. That takes a lot of time. Then, there’s the matter of correcting and implementing certain features to make the site ready for optimization. Another of many facts is that even once a site is on-page optimized, it still must be promoted elsewhere. There are many factors which need to be taken into account before even beginning an off-page SEO campaign. In addition to all of this, a site’s content is its number one ranking factor, which is why the phrase, “content is king” exists.

The Truth about SEO

Everyone wants results, especially when they are paying for precisely that. But here’s another fact: no SEO company controls search engines. Google and Bing can do what they want when they want–plain and simple. That means even if a company is playing by the rules, the search engines can suddenly change those rules. Here are the top SEO secrets you should know:

  1. SEO doesn’t guarantee results, no matter how it’s done. There are hundreds or thousands of other sites all in your niche, competing for the same audience of millions. What’s more, each competitor is trying to grab one of ten spots on a search results page. Do the math and you’ll see, it’s not realistic to expect to be at the top of the page all the time.
  2. Keywords change over time. Sometimes, keywords skyrocket to the top, then drop off. Think back to the days of cabbage patch dolls–supremely popular years ago and now, worthless. What’s more, semantic search is changing the value and structure of keywords.
  3. One of many facts is fluctuation. Fluctuation is just part of being on the internet. Like it or not, Google and Bing experiment constantly. They are in business to provide the best search results. So, they routinely change algorithms in order to better serve their customers. This has unintended consequences and sites can be positively, negatively, or not at all, impacted.
  4. Link building, guest blogging, and directory submission are only very small part of optimization; and, they’re all bad. What surprises many people is to learn mass link building may actually hurt a site. Article directories and directory submission are now nothing but harmful and/or useless, so, you should refrain from using any of these.

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Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

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