Tips for blogging are a dime-a-dozen. And many SEO blogging tips are simply out-of-date. As the Internet continues to grow and search evolves, the way copy is written to appeal to search algorithms is changing somewhat drastically. In fact, the tried-and-true methods which worked just two years ago no longer produce much–if any-results. Semantic search is taking over and in a big way.
Be it blogging tips for beginners or for those who’ve been web wordsmithing for years, it’s vitally important to understand how search engines work and whether or not some SEO methods, such as link building are even worth the time and effort. And that’s where a lot of articles on blogging tips fall short–relying on outdated SEO writing.
If you want to increase your site’s conversion rate, then you must employ the latest optimization techniques within your posts.
Blogging and Organic Search
Copywriting and search engine optimization go hand-in-hand. Copywriting is essential for on-page optimization as well as off-page optimization. And, if you listen to Googlers, you’ll no-doubt hear the phrase “content is king”. The reason being, it’s the best way for search robots to understand what a site is about. And blogging is a big part of that equation.
…you blog to grow your bottom line. That’s it. It’s not to “connect with your people” or to see how many “likes” you get. It’s about affecting revenue at the end of the day. —Search Engine Journal
The fact is, a static website won’t rank well–no matter how much it’s optimized. By updating a site on a regular basis with quality content, you’re engaging in an activity. And search engines need to detect activity for a site to remain relevant and for it to rank. If you don’t update a site with new content, it will quickly fall in organic search and be relegated to obscurity.
Business Blogging Tips
Ranking high in organic search is every website’s goal. But how to get there is a complicated matter. There are several methods SEOs use to push a site higher in search results. However, a site must have fundamental elements in order for those methods to work. Here are some tips for blogging to help in that ongoing effort:
- Focus on your audience, not search engines. If Google has said it once, the search giant has said it a thousand times: write for people, not robots.
- Use up-to-date SEO techniques. Believe it or not, keyword density is all-but-dead. Search signals no longer give repetition much weight, if any at all.
- Don’t write to fill space or just to have more content index. If you do, you’ll turn-out low quality, uninteresting content and even if that isn’t the case, search robots don’t come crawling that often.
- Write to inform and to earn links. As stated above, they best way to SEO a site is to create content which gets shared organically and linked-to.
Lastly, if you’re not naturally gifted at writing, lack the inspiration, or just don’t have the time, then have your copy ghostwritten.