Learn about the top five Instagram visual content trends to use for marketing a brand and how to best leverage them for more engagement…
— The author’s views are entirely his or her own and may not always reflect the views of Xanjero.
Instagram is currently one of the most popular social media platforms with over 1 billion monthly active users. This is one of the most important reasons why this platform can be the best option for any business owner or influencer wishing to expand their online audience.
The good news is that there are many different things you can do in order to help your social media page to become more popular and to attract a bigger following. In order to help you achieve that, here are 5 of the best Instagram visual content trends for your Instagram page.
Team Up with Influencers
One of the very first things you can use in order to help improve your audience’s engagement is having popular influencers appear on your page. Instagram influencers are loved by their followers and they tend to cover a variety of niches online.
From the beauty industry to books and video games, you are bound to come across people that have created a name for themselves on this and other platforms. These people are usually respected and loved online and their followers always tend to believe their opinions when they talk about a company or any product on their platforms.
Working with an influencer will first of all help you network with other people from your niche and get to know more influencers and businesses you could potentially collaborate with. Along with the networking aspect of your partnership, influencers also always have a very large following on their pages and that means that you will be able to share your products and services with thousands of people who will actually be interested in what you have to sell.
As a result, this will help attract more followers your way who will really enjoy your content and participate in anything you post online. This will help you gather a bigger audience in a very short amount of time and most importantly without having to put much effort into organizing certain social media campaigns.
Make Use of Your Stories
Instagram stories are a great way for you to be able to stay active and show your followers you are always working on something new. One of the best things about Instagram stories is that you can still stay in contact with your audience and present them with something new, without you having to spend too much time on actually creating new content.
Another reason why Instagram stories are a very helpful way of enhancing your audience engagement is that your followers are able to send you direct messages when they view your story updates. While many people might not feel comfortable reaching out to you with a random direct message, posting a new update on your stories could help them feel a lot more comfortable about sending you a message.
This will help you get to know your followers better and it will allow you to not only form a better bond with them but to also show them that you care about being able to talk to them when they decide to reach out to you. On top of that, you will also easily be able to easily answer questions and get back to your followers without making them wait in case they wish to ask something in regards to your brand.
Another thing you can use your Instagram stories for presenting your audience with certain ads. In case you didn’t know, more than 400 million users watch Instagram stories of the people they follow on a daily basis. This could give you a great opportunity to easily promote anything new you have created for your audience to see.
For example, if you have created anything from a new post for your blog to a brand new product, you can very easily create Instagram stories where you review and show off your products on your own. Along with that, if you have decided to work with an influencer who will be spreading the message about your products, Instagram ads can offer you an easy way for them to make the promotion without having to create a post on their page.
Not only will this be a lot cheaper for you as it doesn’t need a lot of planning and skills on the influencer’s part and it will still help you achieve the engagement you are looking for. You can use a feature such as the “swipe up” option where the people who come across the story ad can simply swipe up and visit your blog or be redirected to your website where they can shop your promoted products and services instantly.
Create Customized Hashtags
Hashtags are a pretty big deal on Instagram and they are being used on almost every post of every user on a daily basis. The main reason why they are being used is that they can bring a lot of attention to your posts, especially from people who have similar interests to whatever your hashtags are describing.
Apart from using ready-made hashtags though, you can also create your very own hashtags and use them for a variety of reasons. Creating your very own hashtag might seem a little hard to do but, in fact, it is very easy. There are different online tools such as the All-Hashtag generator and professional writing services such as TrustMyPaper, which can help you with creating a hashtag which will be easy to remember and use, based on the needs of your campaign.
One of the most common reasons why hashtags are being created is that they can help accompany one of your posts or social media campaigns. For example, if you have recently come out with a new product and you wish to create hype about it on your social media pages, you can create a hashtag for it. This hashtag can be used not only by you but also by people who have received and tried your product.
As your hashtags spread through your followers’ accounts and Instagram stories, more and more people will come across that certain hashtag and they will be curious to see exactly what it is all about. As a result, this will not only make your followers be more involved with your business but it will also help bring more new followers your way.
Repost Pictures of Your Followers
Another thing you can do regarding the visual content you share on your Instagram page is reposting pictures and posts that your followers have created in support of your brand. First of all, you can choose where you wish to show their pictures and you can choose between your feed, where the pictures can be found all the time, or on your Instagram story, where your audience will be able to view them for 24 hours before they go away.
Reposting the posts of your followers will help show them that you value their involvement with your company and that you see when they use your products or create anything targeted towards your company. This will help motivate even more of your followers to participate in these actions in order for them to get featured on your page, therefore increasing the engagement of your audience even more.
You can even take it a step further and create a special hashtag your followers can use if they wish to have a chance for their content to be featured on your page. This way you will be able to easily find their posts and use them to build a better relationship with the people who follow and support your brand.
Host and Participate in Giveaways
Giveaways have become very popular on Instagram over the past couple of years, with more and more brands and influencers teaming up to host them on their pages. This is another very effective way for you to not only post appealing visual content but to also work with influencers who will be able to send more people your way without a lot of effort from your side.
All you have to do is start by creating a short video or a picture where you will be showing off the product or products you will be giving out through your giveaway. If you work with an influencer you can simply have them take a picture of themselves using or holding the products you will be giving away.
After that, all you have to do is create a post where you will be notifying your followers of the giveaway and its rules. Some of these can include:
- Following all the accounts participating in the giveaway
- Leaving a comment saying which of the products you are giving away they are excited to use
- Tagging one or more friends in the comment section
- Reposting the picture of the giveaway on their feeds
Giveaways will give you the chance to increase your follower count and to also increase the engagement of your audience since they will most likely comment under your post in order to be eligible for participation. Even if a person doesn’t win, they will still be tempted to give your products a try and that can be really helpful for your sales too.
Find the Visual Content Trends that will Work the Best for You
While there may be many trends that come and go on social media platforms like Instagram, it is important to always keep up with the news and see which ones you could use for your own business. Keeping in contact with your audience and making sure to create content that they are bound to enjoy is always going to be one of the simplest ways to increase your audience engagement and drive more people to your page.
Which of these trends are you looking forward to putting to use this year?