Learn the top content localization marketing benefits and how it can help build brands, thereby increasing sales, and improving repeat business…
— The author’s views are entirely his or her own and may not always reflect the views of Xanjero.
Successful business marketing around the world is all about relevance, how important are you to your customers, why they should patronize you above your competitors, and how much you mean to them. If you are trying to promote your business and get new customers, your marketing campaigns should reach the right audience. One of the best ways to acquire relevance and importance is to pursue a content localization strategy.
However, localizing your content should not be limited to mere translation of words into local terminology and means of communication. It should also contain the localization of meanings, language, tonality, culture, and ideas. This will definitely help in capturing not just the language but also the thoughts of your local clientele in your content.
In a global market, the advantages of localization are obvious. For people working directly in the language service industry, or anyone who always deals with Language Service Providers like The Word Point, the benefits may seem more obvious and clear. When it comes to businesses that are just getting started entering the international scene, taking their product or service to the global market isn’t always a smooth journey.
However, what localization does to your business is that it prepares your business document to be customer-ready; colors, linguistic nuances, dates, times, and everything else so that it appears like it was originally written for that particular market.
It is better to follow and learn the benefits of localized business strategy instead of following a global approach. Below are five(5) benefits of content localization.
#1 Build A Stronger Connection With Customers
One of the greatest advantages of localizing your content or using a localized content strategy is that it helps you get the attention of your customers and more focus on you. It brings about a common ground that helps you connect with them effectively. You can localize your content in terms of culture, language, local terminology, current affairs, and market-specific. This indirectly involves your customers in what you are offering.
If your content houses some of these above-mentioned qualities, your customers will find it easier to understand your business. This will create room for smooth communication with them. It is no news that your content makes references to a local term; it will definitely interest your customers and get more clients.
Customers want products and services to be available in a language they understand. Speaking their language makes sense; it tells the customer that your business seems more approachable in the world market. It also creates this connection, and there it builds trust between customer and you, believe that they can only be satisfied by you and also shows existing customers that you care about them and how you want to satisfy them.
According to an EU survey, 9 out of 10 internet users said they would choose to use a website in their own language for better understanding if it is available at all. The same organization also said, 4 in 10 internet users thought they must have missed interesting information because websites were not available in the language they understood.
Even Nelson Mandela said, “If you talk to a man in a language he understands, that goes to his head. But if you talk to him in his language, that goes to his heart.”
#2 Increase in Revenue
Localizing your content will definitely be a key instrument in the increase in your revenue. For example, if just 32% of the world population is using the internet in English, now imagine all those customers that make up the remaining 68% you are potentially missing out on! Just because you don’t have your website, mobile app, or web app available in another language.
Imagine what you are opening yourself to when you offer the solution in more than one language, you are potentially opening doors for more transactions across the world and gaining millions and millions of paying customers. Imagine translating your product content into Chinese. This means you have opened yourself into doing transactions over a billion potential customers.
Various factors, like Cultural, political, socioeconomic, and environmental factors, can have a great influence on customers. This is where you need to use content localization. After effectively localizing your content, you can formulate a strong marketing message that matches the right rhythm and hits the chore of your customers. This ultimately leads to an increase in sales, which will, in turn, lead to an increase in revenue.
#3 Competitive Advantage
Good for you if your business is the only one in the market, which is near impossible. For others who have to be creative and think of ways to compete and win customers, show that you are superior to your competition.
If your competitors have their content in English alone, you can have the edge over them with french speakers if you localize your content in french. That is an advantage over your competitors.
If done effectively and efficiently, using local content can differentiate you from your customers and put you ahead of them. Your local clientele will want to patronize your business instead of your competitor’s. This will definitely help your business in capturing major parts of the local market.
#4 Improves Business Credibility
When you choose to localize your content and marketing efforts, your business becomes part of the local market you are targeting. It becomes a household name among the locals, and your business name becomes a known entity for your customers. This builds trust among your customers for your business and establishes credibility.
Your local clientele will feel connected to your business and create a sense of belonging and togetherness.
#5 More Visibility in Local Search
Making sure you have the right SEO is something you must-do if you want to be the “go-to” business for any customer. You have to be visible on the first page of Google Search results. With content localization, you can satisfy your customers’ tastes and interests.
Start researching the keywords used by customers when they search for something on Google, especially products concerning what you are offering and put them in your content. This will give power and relevance to your content marketing.
Finally, by following a content localization strategy, this will optimize your local search potential. Language shouldn’t be a barrier to localizing your content for a particular area as we have various translation services like The Word Point and Google Translation, to help you out.