August 4, 2022
small business SEO rebranding tips

Top Small Business SEO Rebranding Tips

Use these top small business SEO rebranding tips when you are building a new website for your company transition to keep as much of your rank intact…

The top SEO rebranding tips are necessary to avoid big time headaches and frustration for businesses. Like many common content marketing mistakes, decreased ranking is entirely possible. That is, if the move isn’t done right, with careful planning and effective implementation.

A smooth transition is absolutely possible though there will be at least some disruption. However, this will only last for a short time. It’s important to act in a thoughtful and deliberate manner to avoid mishaps.

A Few Rebranding Reminders

Small businesses routinely commit many SEO mistakes and these missteps can explode into huge collateral damage in a rebranding transition. In theory, reimagining a brand and putting it into action is not difficult. But in the digital sphere, it’s a lot more complicated because there are so many channels and factors. 

Considering a rebrand? You’re probably aware that it will be no easy feat. On top of the soul-searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with. So much of the work we do in marketing is based on building brand recognition and online visibility – and when not done properly, transitioning to a new name and domain can put that all at risk. —HubSpot.com

All social media profiles need updating, as well as all internal links on your blog and website. Business directories also need updating to reflect the new brand. Then there’s the matter of more traditional business media, such as signs, business cards, and swag. It’s good practice to prepare by creating an inclusive list to follow so things don’t get overlooked.

Top Small Business SEO Rebranding Tips

What’s great about rebranding is you are able to start publishing new blog content and sharing on social media right away. But when it comes to rebranding in relation to search engine optimization, it’s more complicated. Here are some helpful SEO rebranding tips to take advantage of when the time comes:

  • Retain your original domain, if possible. Part of the rebranding process usually involves registering a new domain. But if it is possible to retain your current website address, do so because this will prevent a loss in organic rank and traffic. If it isn’t feasible to keep your current domain, be sure to follow the next steps closely.
  • Preserve your website and blog content. You’ll probably just download and export all your website pages and blog content so rewrites aren’t necessary, just some tweaking and editing to match the new brand. If you’re taking your business in a different direction, repurpose your website and blog content so you aren’t starting from scratch.
  • Keep your old website up for some time. While it’s tempting to abandon your current and soon-to-be old website, it’s a mistake. This is because it’s still where many of your customers and even new customers, as well as potential customers, will likely go to find your business. Besides this fact, you’ll need to link to your new website.
  • Implement redirects carefully and check. When people do land on your old website, it should contain proper redirects to your new site. So, when visitors click on a blog article on your old website, they will automatically be redirected to your new site with matching title and content. For example: “http://www.OldDomain.com/our-best-blog-post/” redirects to “http://www.NewDomain.com/our-best-blog-post/.” This provides consistency and reassures visitors they’ve found what they were looking for.
  • Use the same URL structure on your new site. Speaking of redirects, to save time, you can “copy” your link structure with the following code offered by HubSpot.com:

    RewriteEngine On
    RewriteCond %{HTTP_HOST} ^olddomain.com$ [OR]
    RewriteCond %{HTTP_HOST} ^www.olddomain.com$
    RewriteRule (.*)$ http://www.newdomain.com/$1 [R=301,L]

Before you do any of the above, secure your new TLD or top-level domain (website address) and social media profile names immediately. This is to ensure availability of the new domain and social profile names. Another helpful bit of advice is to do this yourself through Google Domains, GoDaddy, or another domain registry service. Don’t tell anyone the URL you have in-mind. If you do, you could create a cyber squatter situation (someone who purchases the domain address and then charges a premium to sell it).

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Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

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