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5 Ways to Maximize a Small Marketing Budget

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Here are five ways to maximize a small marketing budget…

There’s no question marketing a business is a must. But, when resources are low in an established company, it’s very tempting to reduce or stop as many expenses as possible. For startups, a tight budget is often an inescapable reality. Even when capital access isn’t an issue, frugality is often a routine business practice.

The point being, when money is scarce, or prioritized, it can present a real challenge to marketing a business. The good news is you don’t need a large amount to get your brand in front of a large consumer audience — there are ways to maximize a small marketing budget. 

5 Ways to Maximize a Small Marketing Budget

The most popular business-to-consumer content marketing tactic is social media, used by 90 percent of companies. The second most used marketing tactic by 87 percent of B2C companies are illustrations and photos. The most popular social media platform among business-to-consumer entities is Facebook, used by 94 percent regularly. Three other popular social media platforms are Twitter (82 percent), YouTube (77 percent) and LinkedIn (76 percent). Companies who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. And, 51 percent of business owners report content marketing is “very important” or “absolutely critical” to creating a cohesive customer journey.

The secret to creating a high-impact marketing plan is to optimize your limited budget. A one-time radio ad blitz, a glossy brochure, or a shiny new website will quickly erode your budget and derail your marketing plans. Use low-budget marketing to get your message out to your customers on a regular basis, and watch sales revenue grow. —Small Business Information, About.com

If you re-read the statistics above, there’s nothing costly about using any of them. High quality, holistic content can be outsourced easily on a small budget. Free or low-cost images are readily available. Social media profiles are also free. Most of the time, it’s not really about how much money a business has to spend, but, the time it takes to create custom content and share it strategically. It’s well-known that time is money. But even on a shoestring budget, there are still steps you can take to market your business for brand awareness. Here are five ways to maximize a small marketing budget you can use:

By using these suggestions and getting custom content, it’s simple to effectively drive more website traffic and create higher engagement social media levels.

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