October 20, 2021
2016 Google Bad Ads report

2016 Google Bad Ads Report: 1.7 Billion Removed

The 2016 Google Bad Ads report is out, citing statistics for the search engine’s policing of illegal product ads, tabloid cloakers, misleading ads, and more…

Google is serious about user experience. In its annual Bad Ads report, the search engine states it removed a total of 1.7 billion ads in 2016, compared to 780 million in 2015. Part of the policing came via its payday loan ad criteria, updated in July of last year. Misleading ads and tabloid cloakers were also part of the take down.

2016 Google Bad Ads Report Reveals 1.7 Billion Taken Down

“…ads play a key role in ensuring you have access to accurate, quality information online. But bad ads can ruin the online experience for everyone. They promote illegal products and unrealistic offers. They can trick people into sharing personal information and infect devices with harmful software. Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself,” Scott Spencer, Director of Product Management, Sustainable Ads explains.

The company disabled over 5 million payday loan ads from July through the year’s end. Google also detected and removed 112 million ads violating its “trick to click” policy, 6x more than it did in 2015.

Additionally, in excess of 17 million illegal gambling ads takedowns occurred, as well as almost 80 million ads for deceptive, misleading, and user shocking practices. Google removed 7 million ads due to their intentional manipulation of Google’s detection systems.

Tabloid cloakers rose steeply in 2016, ads which appear as headlines but click-through to salacious or hard-sell ad copy. This triggered more than 1,300 account suspensions for the year. 

Google took action against some 47,000 sites promoting weight-loss scams, 15,000 sites for unwanted software, and removed 900,000 ads containing malware. Another 6,000 sites and their respective accounts suspensions happened for attempting to promote counterfeit goods.

Currently, the search engine is going after certain pop ups with its mobile interstitial penalty. Also, the company is beginning to warn Chrome users visiting unencrypted sites.

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Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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