2017 Google ads policy violations racked-up some 3.2 billion ads deletions, along with blocking 320K publishers, 90K sites, and 770K apps…
Google widen its ads policy violation net considerably in 2017. The company disclosed it removed 100 ‘bad ads per second,’ amounting to 3.2 billion policy violation last year. The search giant stopped 79 million malware ads and deindexed 400,000 ‘unsafe sites.’ Moreover, the company “removed 66 million ‘trick-to-click’ ads, as well as 48 million ads that were attempting to get users to install unwanted software.”
2017 Google Ads Policy Violations prompted 3.2 Billion Bad Ads Take Down
2017 also saw an April expansion of the search engine’s policy against dangerous and derogatory content. That resulted in 8,700 page deletions. Furthermore, the company found 11,000 websites violating its ‘misrepresentative content policy.’ Last year, Google likewise blocked more than 12,000 websites for content scraping and publishing duplicate content. That’s two-thousand more than the year prior, up from 10k.
But, this isn’t all. Last year, the search engine also “suspended more than 7,000 AdWords accounts for tabloid cloaking violations, up from 1,400 in 2016.”
Google states it updated its policies last year and then did so again this year. In 2018, the new policies relate to “unregulated or speculative financial products like binary options, cryptocurrency, foreign exchange markets and contracts for difference (or CFDs).”
The company also states it’s working hard to stay ahead of the curve and to enact new policies as new challenges emerge.