The 2018 Facebook July Moments video comes to Android, iOS, and the web for users to share their moments in an editable collection…
This is curious. Facebook has released a 2018 July Moments video. What’s strange is that the platform just curated a 2018 July Memories picture collage.
Apparently, the social network is conducting some type of A/B test. After all, statistics clearly demonstrate videos receive more interaction than photos.
Or, it’s simply part of the corporation’s plans to boost user engagement through more “organic” shares. Whatever the case, both are now out.
2018 Facebook July Moments Video Rolls Out to Android, iOS, and the Web
The company continues to fight against three big negative dynamics. The first is “context collapse,” or a downward trend of people sharing less organically. (Internally referred to as a decline in “original content broadcasting”).
Second, North American user growth has seemingly plateaued. In fact, in the last few months, U.S. Instagram usage increased enough to near parity of Facebook on Android, according to recent data from Similar Web. Third, recent scandals have taken their toll on the platform.
This year, the social network has already served up a Facebook February Moments video, then a March Moments video, followed by an April Moments video. Facebook also curated a May Moments video. Last to circulate was the 2018 June Moments video, prior to the release of the July Memories picture collection.
Its moments collections are part of an ongoing effort to encourage users to share more. The company serves both monthly and seasonal collections. But, the latter outperforms the former. It previously released July and August last year, along with September and October. However, seasonal releases earned more interactions — such as last year’s Spring Memories and later, Facebook Winter Memories.
How to Get the 2018 Facebook July Moments Video
To get the 2018 Facebook July Moments video, simply open the app on Android or iOS, or visit the desktop site. Then, navigate to the Memories bookmark. If available, it will appear at the very bottom. If it doesn’t appear, simply check back periodically over the next several days. It’s currently rolling out, so not all users will see it immediately. (Please note that Facebook only serves its collections spontaneously.)