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September 21, 2020
Google My Business visitor actions

5 Percent of Google My Business Listing Views Result in Visitor Action

Only 5 percent of all customer visitors result in action through Google My Business, a study of 45,000 local listings reveals…

A new study conducted by BrightLocal reveals some astounding facts about Google My Business listings.

5 Percent of Google My Business Listing Views Result in Visitor Action

The company studied 45,000 local listings over 36 different industries, across 4 countries.

BrightLocal looked at profile views, searches, actions, images, calls, and overall growth.

Here are the key findings from the BrightLocal study, quoted directly from the company’s website:

  • The Google My Business Insights Study explores 45,000 anonymous listings across 36 industries to help local businesses benchmark their Insights against the wider industry.
  • The average business is found in 1,009 searches per month, with 84% of these coming from discovery searches.
  • 49% of businesses receive more than 1,000 Views on Search per month.
  • Car dealerships receive the highest number of calls and website visits from GMB, while hotels have the highest views on Search and Maps.
  • 5% of Google My Business listing views result in a website click, call, or direction request.
  • Local businesses have a median of 11 photos on Google My Business.
  • Between Q4 2017 and Q4 2018, direct searches grew by 38%, while website clicks from GMB listings grew 29%.

Bill Boyles

Bill is a freelance writer who covers a wide range of topics, including apps, social media, and search.

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