July 29, 2021
Facebook ad-targeting categories

Facebook Removing Thousands of Ad Categories in an Effort to Prevent Discrimination

Thousands of Facebook ad-targeting categories will soon disappear from the social network, as the corporation seeks to ease discrimination concerns…

Facebook not only faces criticism for its lack of data privacy but also, an onslaught of outrage on its advertising platform. Lawmakers and consumer advocates alike allege its ad interface permits discrimination which excludes certain religious and minority groups. The social network announced on its site:

“We’re committed to protecting people from discriminatory advertising on our platforms. That’s why we’re removing over 5,000 targeting options to help prevent misuse. While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes limiting the ability for advertisers to exclude audiences that relate to attributes such as ethnicity or religion.”

This, only a few days after the U.S. Department of Housing and Urban Development filed a complaint against the company for violating the Fair Housing Act.

5,000 Facebook Ad-Targeting Categories being Removed from the Platform

The soon-to-be deleted Facebook ad-targeting categories will go away this fall. Previously, there have been a number of news reports citing specific examples of discrimination. To prevent such things from happening again, the social site is helping advertisers better understand its policies:

“We want to help educate advertisers about their obligations under our policies. For over a year, we have required advertisers we identify offering housing, employment or credit ads to certify compliance with our non-discrimination policy. In the coming weeks, this new certification will roll out gradually to US advertisers via our Ads Manager tool.”

Facebook will require advertisers to complete a certification to continue marketing on its platform. Read the entire announcement here.