Roku will expand its proprietary channel to the United Kingdom, debuting with 10,000 movies, television episodes, and documentaries…
In the midst of the coronavirus shutdown, stay-at-home, shelter-in-place mandates, entertainment is a key element to passing the time. While there’s plenty of streaming options available, one more can offer a few more experiences. Among them is the Roku Channel, which originally launched back in 2017 in the US and is now expanding to the United Kingdom.
Ad-Supported Roku Channel Coming to the United Kingdom
The Roku Channel is free to watch — because it’s ad-supported — and will premier in the UK with more than 10,000 on-demand movies, TV episodes, and documentaries, including Fifth Gear, Skins, Get Carter, and The Wicker Man. And, it’s supported on Roku devices (of course), along with Now TV sticks, and Sky Q set-top boxes.
The streaming quality goes up to as much as 1080p, which depends on the hardware and the content being viewed. However, it makes its debut in the UK without any of the US’s live channels, web interface, or premium television subscriptions. Although, the kids and family section will be available.
While Roku is probably best known to the public for its streaming hardware, CEO Anthony Wood said in 2018 that he regards the company to be more of an advertising medium than a hardware corporation. And, with the expansion to the UK, more ad revenue will definitely follow.