Amazon counterfeiting is a big problem, so much, the company recently formed a new policing unit and will soon list seller details, as well…
Starting Tuesday, September 1st, Amazon will begin publicly listing US-based third-party Marketplace sellers’ names and addresses. The company is taking this step to help combat its bogus product problem. A problem that’s so ubiquitous, the e-commerce giant recently formed a new fake item policing department called the Amazon Counterfeit Crimes Unit.
Amazon to List Marketplace Seller Names and Addresses to Combat Counterfeiting
Amazon explains that it is making the change in order to provide more transparency for consumers. Obviously, this makes it much harder to remain anonymous as a third-party seller or even to fake an identity.
This should help the new group’s mission, which is to identify bogus goods and remove fraudulent sellers from its immensely large and popular website. The team is composed of individuals like former federal prosecutors, experienced investigators, along with data analysts. The note to sellers on the platform announcing the new policy, obtained by Business Insider, reads in-part:
“These features help customers learn more about the businesses of a seller and the products that they are selling. We are making this change to ensure there is a consistent baseline of seller information to help customers make informed shopping decisions.”