According to a news report in the Wall Street Journal, some entities experience AMP publisher monetization issues but other say there’s no problem…
The Google AMPs or accelerated mobile pages initiative intends to bring better user experience to the mobile web. But now, the technology is receiving mixed reviews from publishers claiming monetization issues, according to an article in the Wall Street Journal. At its core, some publishers allege an inability to generate the same revenue and assert the same control over ads.
AMP Publisher Monetization Problems Alleged by Anonymous Organizations
However, Google maintains AMP any publisher monetization issues are unnecessary, saying when implemented properly, no problems will arise. CNN and The Washington Post back that assertion, two publishers who state experiencing no problems with accelerated mobile page content monetization. The article names no specific organizations because the entities are fearful of retaliation from the search giant.
“For some publishers [preference for AMP in search results] is a problem, since their AMP pages do not currently generate advertising revenue at the same rate as their full mobile sites. Multiple publishers said an AMP pageview currently generates around half as much revenue as a pageview on their full mobile websites,” the Wall Street Journal reports, in-part.
Speed is the biggest advantage of implementing AMP. Accelerated mobile pages load 4x faster and consume one-tenth the data compared to non-AMPs. Last week, Google expanded its tag manager AMP support. The search giant also introduced a new accelerated mobile page testing tool in mid October.
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