September 15, 2022
accelerated mobile pages

Accelerated Mobile Pages Now in Google Organic Search Results

Accelerated mobile pages are beginning to appear on the Google organic search results page, placing pressure on companies to adopt the technology…

AMPs or accelerated mobile pages, now appear on the Google organic search results page. Last week, the search giant announced such impending changes. Google is officially bringing AMPs to its organic search results worldwide.

Part of an effort to make mobile web experience faster, the Accelerated Mobile Pages Project is “an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere,” according to the official website.

Accelerated Mobile Pages are Now Listed in Google Organic Search Results

For commercial entities, including small businesses, Google search results will automatically default to AMP content versions when available. This change will result in a substantial amount of exposure to the technology. It’s important to note, AMP is not a ranking signal. However, page load time is definitely an organic search results ranking factor.

Currently, the average load time for HTML coded pages is 19 seconds over a 3G connection; over a 4G connection, the average is approximately half that. Even though networks are faster, data usage and slow load times remain consumer concerns. This is important because a recent Google survey revealed search dominates consumer mobile shopping. In fact, 92 percent of consumers who used search on their devices made related purchases.

Additionally, Google Chrome continues to push HTTPS encrypted websites — soon to include login platforms. The company is making strides to improve the mobile web experience. Last month, the search engine announced it would penalize sites displaying “intrusive interstitials,” such as pop-up ads and overlays blocking content. The penalty will apply in the first weeks of 2017.

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Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

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