November 25, 2021
Apple Removes Fortnite from App Store Over Direct Payment Push

Yep, Apple and Google Really did Kick ‘Fortnite’ Off the App Stores and Then, Both Got Sued

Fortnite was pulled off the Apple App Store on Thursday because the game developer ran afoul of Apple’s strict practices rules…

Just days ago, Apple abruptly delisted Epic Game’s super-popular¬†Fortnite title. Then, shortly after, Google followed. The tech giants did so because the game developer broke their rules by implementing a new in-app payment system. It circumvented Apple’s and Google’s 30 percent fee. It also violates both tech company’s policies that requires purchases made inside games to use the in-app billing methods. (The game started offering discounts on its V-bucks currency, as well as other cash purchases. This, if players agreed to bypass both Apple’s App Store and Google’s Play Store.)

Apple Removes Fortnite Game from App Store Over Direct Payment Push

This marks yet another battle in the long-running war between the Apple and Epic Games. (And, to a greater degree, between Apple and developers who argue that Apple’s 30 percent cut is too high and unjustifiable.) Apple wrote in a statement to¬†The Verge website that it did in-fact remove Fortnite for violating its App Store policies and is working to bring the game back:

“Epic Games took the unfortunate step of violating the App Store guidelines that are applied equally to every developer and designed to keep the store safe for our users. As a result their Fortnite app has been removed from the store. Epic enabled a feature in its app which was not reviewed or approved by Apple, and they did so with the express intent of violating the App Store guidelines regarding in-app payments that apply to every developer who sells digital goods or services.”

Google issued a similar statement. The search engine explained that the move by Epic Games also violated its Play Store policies:

“The open Android ecosystem lets developers distribute apps through multiple app stores. For game developers who choose to use the Play Store, we have consistent policies that are fair to developers and keep the store safe for users. While Fortnite remains available on Android, we can no longer make it available on Play because it violates our policies. However, we welcome the opportunity to continue our discussions with Epic and bring Fortnite back to Google Play.”

Following soon, Epic Games filed a lawsuit against both Apple and Google. The developer claims both companies exert too much control over their app marketplace platforms, stifling competition.

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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