Facebook tried to warn its users that Apple takes a 30 percent cut of in-app purchases when it released a new feature, but Apple blocked it…
Facebook’s newly planned feature lets its users buy tickets for online events directly through the app. The social network fully intended allow the entire purchase to pass through directly to the recipients. The social network took the stance that “Now more than ever, we should have the option to help people understand where money they intend for small businesses actually goes.”
Because of this, Facebook asked Apple to waive its customary 30 percent in-app purchase fee. But, Apple refused the request. So, Facebook inserted a disclosure, informing users that Apple would take a 30 percent cut. Apple scrubbed that transparency notice, saying that it doesn’t allow developers to show “irrelevant” information.
Apple Blocks Facebook’s Disclosure about Apple’s 30 Percent In-App Purchase Fee
Facebook’s move to make this rejection public shows that it’s jumping into the fight against Apple’s 30 percent fee. This follows Epic Games, the maker of Fortnite, who sued Apple (and Google, alike) over its App Store practices, which many developers have criticized in past and continue to criticize to this day.
Developers have long complained that Apple’s 30 percent take is simply unjustifiable, and therefore, too expensive. Apple apparently doesn’t see it that way and is not giving into demands that it lower or waive its fee.