August 4, 2021

AT&T Didn’t Expect to Reach this Many HBO Max Subscribers until 2023

HBO Max reached 12 million customers five months after its initial launch and it’s now hit 40 million monthly paid subscribers…

During its Q4 2020 earnings call earlier this week, AT&T revealed that its streaming subsidiary HBO Max now boasts some 40 million paid monthly subscribers. The news came as news to both companies — neither of which forecast such a figure this soon. Instead, those companies estimated the streaming service would reach approximately forty million two years from now — in 2023.

AT&T Announces HBO Max Now Claims 40 Million Paid Monthly Subscriptions

Part of this success can be attributed to the debut of Wonder Woman: 1984, which put the platform up to 12 million new activations. For context, Disney+ amassed 10+ million subscribers within 24 hours of its launch and recorded 3.2 million app downloads. Just about a month later, the latter figure grew to 22 million mobile installations.

Then, approximately eleven weeks after its release, Disney+ topped 28 million subscribers, climbing to more than 73 million customers within its first year. That amounts to an increase of over 7x in only a year. AT&T CEO John Stankey wrote in a statement:

“The release of Wonder Woman 1984 helped drive our domestic HBO Max and HBO subscribers to more than 41 million, a full two years faster than our initial forecast.

Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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