AT&T has blended its two entertainment services — AT&T TV Now and AT&T TV — into one single virtual television package but with three tiers…
AT&T previously morphed DirecTV and DirecTV Now into AT&T TV and AT&T TV Now in 2019. Now, the company is attempting to avoid any confusion by merging those two into one virtual service — AT&T TV. Though the journey is a complex one, even beyond the very similar names, it’s newest offering should be a bit more simple to understand. (Although, the end-product comes in three different pricing tiers.)
AT&T Combines AT&T TV Now with AT&T TV to Make One Virtual Television Service
The telecom has folded some aspects of AT&T TV Now into AT&T TV to make a single service. There’s no annual contract, straightforward pricing without hidden fees, and perhaps best of all, subscribers can watch on several different devices, including popular favorites like Amazon Fire TV, Apple TV, and more. However, it’s more costly, with prices ranging from $70 to $95, which is more than double than AT&T TV Now’s original starting price.
But, there’s value in the higher tiers. For instance, it’s possible to get add-ons such as additional sports and premium channels, like HBO. So, it can be less expensive than traditional cable bundle packages. Vince Torres, senior vice president of marketing at AT&T, told Variety, “We’re bringing more value and simplicity by merging these two streaming services into a single AT&T TV experience.”