Telecommunications giant AT&T reveals it will raise prices on TV Now customers, making it the second price increase so far this year…
For the second time this year, AT&T will raise its prices for TV Now. “We’re adjusting our pricing to reflect the cost to deliver content to our customers,” AT&T wrote in a statement.
AT&T Increases TV Now Prices for the Second Time this Year
AT&T states it will increase its rates from $50 to $65 in the Plus tier, effective November 19th. Meanwhile, the Max plan will rise to $80 from $70 at the same time. For reference, the base service cost just $35 when it launched back in 2016.
The reason for the price hikes aren’t yet clear. These could be due to higher channel carriage rates, infrastructure for AT&T, or possibly, a combination of both.
Unsurprisingly, TV Now is losing subscribers, shedding 168,000 in the second quarter of this year. Moreover, analysts expect the service to lose another 671,000 customers in the third-quarter.
The changes come as competition heats up, with rival services YouTube TV, Hulu, Sling TV, and more all offering attractive deals.
AT&T wrote in an email to its customers:
“As always, you can review your options for packages and prices, or if you do not wish to continue your subscription, you can cancel any time.”