Google is facing its second lawsuit from the government of Australia in less than a year over its data collection practices…
It appears Google has run afoul of Australian law yet again. In less than a year, the tech giant has been named as a defendant in a suit by the Australian Competition and Consumers Commission (ACCC), the country’s consumer watchdog. This time, it is for not obtaining explicit consent from users to collect their personal data.
Australian Government Sues Google over Misleading Consumers about Data Collection
Basically, the government of Australia is accusing the search engine of not securing necessary user consent to collect personal data in order to serve-up targeted ads. Google disagrees with these allegations and states that it in fact did ask its customers to give their permission “via prominent and easy-to-understand notifications.”
Last October, the ACCC sued Google over similar claims that Android users weren’t properly given the option to opt out of location tracking on mobile devices. That particular case is scheduled for mediation next week. As for this lawsuit, The Australian Competition and Consumers Commission explains:
“The ACCC alleges Google misled consumers when it failed to properly inform consumers, and did not gain their explicit informed consent, about its move in 2016 to start combining personal information in consumers’ Google accounts with information about those individuals’ activities on non-Google sites that used Google technology, formerly DoubleClick technology, to display ads.”