November 3, 2022
Bing visual search

Microsoft Launches Visual Search for Bing to Compete with Google Lens

Bing visual search is here to go up against rival Google Lens, available through apps for Android, as well as iOS, and more…

Google obviously dominates search. It’s not only a noun but a verb. However, it isn’t the only search engine. Bing, the Microsoft search engine continues to make improvements. For instance, the company just announced visual search for the Bing app, Android, iOS, along with the Android Microsoft launcher.

Bing Visual Search goes Live

The new Bing visual search tool works much like its rival, Google Lens. (For those unfamiliar, Google Lens is a technology which allows users to capture an image and then search for it. For example, snapping a picture of an unknown flower, a sign in a foreign language, or an animal.)

With Bing visual search for mobile, users can simply snap a shot and then the tool will attempt to identify the subject. Just open the app, tap the camera button, take a photo, and let the Bing AI work.

Here’s how Bing describes its functions, quoted directly from its official blog:

“For example, imagine you see a landmark or flower and want to learn more. Simply take a photo using one of the apps, or upload a picture from your camera roll. Bing will identify the object in question and give you more information by providing additional links to explore.

You can even shop from your photos for fashion and home furnishings. Let’s say you see a friend’s jacket you like, but don’t know its brand or where to purchase. Upload a pic into the app’s search box and Bing will return visually-similar jackets, prices, and details for where to purchase.”