Buffer announced via its web dashboard and email that it will no longer support personal Instagram accounts, starting in October….
Social social media management tool Buffer has announced that it will end its support for personal Instagram profiles next month. The software company says it will continue to support other networks as usual. However, starting in October personal Instagram accounts will no longer be compatible with the service.
Buffer Discontinuing Personal Instagram Account Support
On its web interface, there’s been a small banner message about the upcoming change. That’s been followed by an email informing users that it will no longer be able to integrate with personal Instagram pages. Although, Buffer will continue to support business profiles on Instagram. So, anyone interested in maintaining their ability to manage their Instagram page through the application must switch over to an enterprise account. This will apply to all accounts, regardless if they are on free or paid premium Buffer plans.
Buffer states the reason for dropping support is due to an upcoming change with Instagram’s API. The social media management company explains that Instagram is putting more focus on brand and creator accounts, hence the change to Instagram’s application programming interface. The email reads, in-part:
“Starting in October we’ll no longer be able to support your personal Instagram profiles. This change is partly necessitated by upcoming changes to Instagram as they focus their efforts on supporting business and creator accounts. It’s also a proactive decision we’re making to deliver a better experience for Instagram users across our products.
The good news is we do support Instagram business accounts — with a more robust feature set including direct post scheduling.”